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Pricing Products & Services

Pricing Products When pricing products, you must set the price at a point that will both contribute to profits and compel customers to purchase. You also need to cover the direct costs of the product and your operating costs. The price a business establishes for its products is affected by several factors: Amount customers will … Continued

Financial Resources

There are a wide range of resources available to businesses in Wisconsin, whether initiating a new idea or expanding a business. The following links will guide you to all the important resources to help start and grow your business. The U.S. Small Business Administration (SBA) was created in 1953 as an independent agency of the … Continued

Buy or Sell a Business

Buying or Selling a Business Buying or selling a business is not something to be taken lightly. Buying an existing business is often a simpler and safer alternative than the work it takes to start a business and do the business plan, market research and financial analysis required. However, when buying a business similar due … Continued


SBIR – Small Business Innovation Research SBIR is a highly competitive program that encourages small business to explore their technological potential and provides the incentive to profit from its commercialization. By including qualified small businesses in the nation’s R&D arena, high-tech innovation is stimulated and the United States gains entrepreneurial spirit as it meets its … Continued

Financing – Grants

There are no grants for starting a business. Starting a business will require investing personal funds, sweat equity and possibly funding from friends, family, or a bank. Financial bootstrapping is one way of minimizing the need for startup dollars and finding a variety of ways to access funding. Many successful companies were started via bootstraping. Grants … Continued

Venture Capital

The average venture capital investment is about $7-8 million. The range is usually around $4 million to over $10 million. Raising venture capital usually takes four to six months. Venture Capitalists Venture Capitalists (VCs) typically manage other people’s money so their primary goal is to secure a highly competitive rate of return for their investors. … Continued

Angel Investors

Angel Investments Angel investments tend to range from $250,000 at the lower end to $2 million at the very upper end. Raising angel capital usually takes two to four months. Angel Investors Angel investors are usually wealthy, experienced business people who make high-risk, potentially high-yield investments in start-up companies or existing small businesses which are … Continued

Financing – Equity

Equity Financing Equity financing is money provided by individuals and professionals who invest alongside company management in young, fast growing companies that have the potential to become economic contributors in the local economy. Equity financing can be an important source of capital for start-up companies. Outside equity is invested by Angel Investors, Venture Capital to investors … Continued

Cash Flow and Projections

Cash Flow and Projections Overview for Start-Ups A business plan for a startup should include financial projections for the first three – five years of the business including an income statement, balance sheet, cash flow for the first twelve months, and a capital expenditure budget. This is also known as a pro forma. The projections … Continued

Financing – Glossary of Terms

Accounts Payable: A list of a firm’s current business debts or liabilities that must be paid in the future (usually within 1 year.) Accounts Receivable: A list of the amounts a firm is owed by others for merchandise or services sold, representing current assets. Amortization: Liquidation on an installment basis; the process of gradually paying … Continued

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